It’s fair to say the NFT craze is taking off in a major way. Not only are many financial companies and investors getting into NFTs, but celebrities are also finding themselves swept up as well. Some of the biggest names in tech, music, and the art world are looking into investing in NFTs, so while there are some who are cautioning that this may just be a bubble, it clearly doesn’t feel that way to these celebs! Without further ado, let’s take a look at 10 celebrities who own NFTs and what they’ve bought.
1. Justin Bieber
One of the most controversial figures in the music world, Justin Bieber bought up avatar number 3001 in the Bored Ape Yacht Clubseries of NFTs, which is a collection of unique images of apes in various states of dress and emotion. Bieber apparently paid far more than the market value for his NFT, throwing his market savvy into question, coughing up 500 ETH (around $1.3 million at the time) for his ape. He’s since bought another, too, so Bieber is going all-in on NFTs.
2. Paris Hilton
Remember Paris Hilton? Another controversial celebrity from the “famous for being famous” crowd, Paris Hilton bought ape number 1294, a decision she discussed with chat show host and comedy personality Jimmy Fallon (whose name may be reappearing on this list later on). Hilton’s ape cost her $275,000, or around 119 ETH. It’s important to note that cryptocurrency can fluctuate so wildly that these amounts may not be accurate by the time you read this. Such is the volatility of the market!
3. Post Malone
A core proponent of the successful mixing of trap, R&B, hip-hop, and pop music, Post Malone bought two NFTs back in November 2021, both part of the Bored Ape Yacht Club (are you starting to see a theme emerging here?). Malone’s purchases, numbers 961 and 9039, cost a total of around $735,000, which just goes to show just how much money many celebrities have to splash out on artwork of this nature. Malone frequently uses his NFTs as avatars on social media, too.
4. Snoop Dogg
Snoop’s NFT purchase is probably one of the most highly-valued for a celebrity, coming in at around $3.9 million. He purchased the NFT from an artist known only as XCOPY back in September 2021, using the alias “Cozomo de Medici”, which feels very Snoop Dogg. The famous rapper is going all-out when it comes to NFTs; he’s also planning to make Death Row Records, which he acquired in February 2022, the first NFT-based music label in the world.
If you head over to Madonna’s Twitter profile (at the time of writing, of course), she’s still using her BAYC purchase as her profile image, showing how into the concept of NFTs she really is. Her ape is number 4988, and she bought it for around $500,000, or approximately 180 ETH (again, currency fluctuates a lot, so this almost certainly isn’t what that amount will be worth now). It’s not clear whether Madonna is planning to pick up any more apes in the future.
6. Jimmy Fallon
It’s clear why Paris Hilton talked so openly to Jimmy Fallon about her NFT acquisition; it’s because he’s a sympathetic ear, having purchased an NFT himself. He announced his purchase via Twitter in November 2021 with the pithy phrase “permission to come a bored?”. Fallon and Hilton’s conversation on his talk show drew mixed reactions from the audience, with some remarking that it felt a little awkward and forced. Still, it’s clear he’s passionate about the world of NFTs.
7. Kevin Hart
Comedian Kevin Hart joined the NFT club in January 2022, when he purchased his NFT for around $200,000, which is significantly less than many other celebrities pay for theirs (but still, of course, a fairly astronomical sum of money). Hart’s NFT has a spinning windmill-style hat, an open cream-coloured shirt, and an angry look on its face. It’s ape number 9258; there are 10,000 apes in the Bored Ape Yacht Club collection in total.
8. Lil Baby
You might not have heard of Lil Baby if you’re not au fait with the hip-hop world, but he’s a prominent US rapper (real name Dominique Jones). He bought his Bored Ape, number 129, for around 38 ETH, and subsequently “mutated” it to make it into a part of the Mutant Ape collection as well. The Mutant Apes are hideous, mutated versions of classic Bored Apes, sporting growths and grotesque features in place of the originals’ fur and clothing.
9. Steve Aoki
EDM DJ Steve Aoki was one of the first artists to join the world of NFTs, and indeed, he claims several different NFTs as part of his collection. As well as owning NFTs in the Bored Ape Yacht Club and CryptoPunk collections, he’s also created his own NFTs, from which he says he’s made more money than any of his other ventures. Aoki’s NFT ape has a lumberjack-style checkered shirt, a fisher’s hat, and a sad look on its face. We hear you, ape.
10. Logan Paul
It’s fair to say that Logan Paul has attracted his fair share of controversy as a YouTuber and social media influencer. Buying a series of NFTs is, therefore, probably one of the least controversial things Paul has done; he has bought several BAYC NFTs, and he’s also invested in the CryptoPunk NFT collection. He’s also boasted on social media about the incredible amount of profit he made from a single NFT sale, which is pretty impressive.